AI agents and automations that do the repetitive work, with you in control
Most operational work is repetitive, rule-based and time-heavy without being judgment-heavy. That is exactly the work an agent should be doing. We map your existing workflows, find the automations worth building, and ship them documented and tested.
Who it's for
- ✓Founders and small business owners doing admin their tools could do for them
- ✓Coaches and consultants whose lead follow-up and onboarding depend on memory
- ✓Scaling teams that need systems before they need another hire
What do AI agents and automations actually do?
Automations are the connective layer between the tools you already pay for, so work moves between them without someone copying, pasting or remembering to chase it. For a small business that usually means a handful of pipelines rather than one big system: new leads captured, qualified and routed to the right person; CRM records kept clean without manual data entry; inbound email sorted, drafted and escalated; client onboarding sent out the moment a deal closes; and weekly reports assembled from the numbers you already have. AI agents sit on top of those pipelines and handle the steps that need language and judgment, such as researching a prospect, drafting a reply or summarizing a call into next steps.
- ✓Lead capture, qualification and routing
- ✓CRM updates and record hygiene
- ✓Email triage and drafted replies
- ✓Client onboarding and follow-ups
- ✓Automated reporting
Will an AI agent send things without asking me?
Only if you want it to. Anything sensitive, such as a refund, a contract or a message going out under your name, goes through human-in-the-loop review: the agent prepares it, a person approves it, and only then is it sent. Routine, low-risk steps run on their own, and every action is logged so you can see what happened and why.
What should a small business automate first?
Start with work that is repetitive, rule-based and time-heavy but not judgment-heavy: inbox and calendar management, lead follow-up and CRM updates, client onboarding, reporting, and internal ops coordination. These return the most hours for the least risk, and they make the case for the next round of automation on their own numbers.
Built, documented, handed over
Every automation is tested, documented and handed over with training, so your team can manage and extend it without waiting on us. Built on mainstream platforms like Make, Zapier, ChatGPT, Claude, Gemini, Notion AI and ClickUp, so you are never locked in.
How it works
- 1
Free discovery call
A 30-minute call to walk through where your week goes and which workflows are worth automating. No sales pressure.
- 2
Workflow map
We map the tools you use and the steps between them, and rank the automation opportunities by hours returned.
- 3
Build and test
We build the highest-value automations and agents first, and test them against your real data before anything goes live.
- 4
Handover and training
Every automation ships with documentation and training, so your team knows what runs, when, and how to change it.
- 5
Optional monitoring
We watch the automations and fix them when a tool changes, so nothing breaks silently.
GenExecutive vs DIY automation vs hiring
There are three common ways to get repetitive work off a small team's plate. Here is how they compare.
| Criteria | GenExecutive | DIY with automation tools | Hiring an in-house ops person |
|---|---|---|---|
| Who builds it | We do, around your workflows | You or your team, in spare time | A new hire, once they learn your business |
| AI agents included | Yes, with human review | Only if you build them | Depends on the hire |
| Documentation and training | Included with every build | Rarely written down | Lives in one person's head |
| When a tool changes | We fix it (with monitoring) | It breaks quietly | Salary plus tools |
Pricing
One-time setup
from $1,000 setup
- Workflow audit to find what's worth automating
- Agents and automations built on the tools you already use
- Human approval on anything sensitive
- Documentation and handover
Optional monitoring from $200/month so nothing breaks silently.
You get a fixed quote after a free call. See all pricing.
Common questions
- Can you build a custom AI automation for my business?
- Yes. We analyze your existing workflows, identify the high-value automation opportunities, and build custom pipelines using modern AI tools. Every automation is tested, documented, and handed over with training so your team can manage it confidently.
- How do your AI agents work?
- We design and deploy custom AI agents trained on your specific workflows, tools, and data. These agents complete tasks — from research and data entry to customer follow-ups — and only check in when human judgment is genuinely required.
- Which tools do you work with?
- We build on mainstream platforms including Make, Zapier, ChatGPT, Claude, Gemini, Notion AI and ClickUp, and integrate with the CRM, inbox and calendar you already use. When nothing off the shelf fits, we build a custom tool instead.
- How much does AI automation cost?
- Setup starts from $1,000, depending on how many workflows we automate. Optional monitoring, so automations are fixed when a tool changes, starts from $200/month.
See what you could hand off first
A free 30-minute call, no sales pressure: we'll map where your week goes and which parts of it we can take off your plate.
Related reading
- The Founder's Guide to AI Agents: What to Automate First in Your BusinessLearn what AI agents really do and the five tasks founders should automate first — inbox, lead follow-up, onboarding, reporting, and internal ops.
- Will AI Replace Entry-Level Jobs? What It Means for Small Businesses and TeamsAnthropic's CEO warned AI could cut half of entry-level white-collar jobs. What the forecast says, what the data shows, and how small teams should prepare.
- What Will the Economy Look Like in 2030? Anthropic's Three AI Scenarios, ExplainedAnthropic modelled how AI could reshape US jobs, wages and growth by 2030. The three scenarios, the four findings and what small businesses should do now.
- How 11 Claude AI Skills Can Automate LinkedIn Outreach & Find High-Value ProspectsUse Claude AI to automate LinkedIn outreach: 11 skills covering ICP scoring, prospect research, message drafting, CRM logging and lead qualification.
Other services
- Custom Tools & AppsCustom AI-powered tools for small businesses: dashboards, custom CRMs, RAG chatbots and a company brain your team can ask anything. Fixed-price projects from $2,500.
- Back-Office SupportOutsourced back-office support for small businesses, coaches and consultants in the US and UK: inbox, calendar, invoicing, follow-ups and admin handled. From $400/month.