Back-office support that gives founders their week back
Businesses rarely stall because they run out of customers. They stall because routine operations expand faster than the team does, until the person meant to be growing the company is the one running it. We take that back office off your hands, with experienced people doing the work and AI automation making every hour go further.
Who it's for
- ✓Founders whose calendar is full but whose priorities have not moved
- ✓Coaches and consultants losing billable hours to scheduling, email and invoicing
- ✓Small business owners in the US and UK who need support without a full-time hire
What does back-office support cover?
Back-office support is the recurring, time-heavy work that keeps a business running but doesn't grow it. In practice we own your inbox, so the messages that need you surface and the rest are answered, filed or drafted for approval; your calendar, so meetings are scheduled, confirmed and prepared for without the back-and-forth; invoicing and payment chasing, so cash comes in on time; supplier and vendor coordination; research and document preparation; and chasing the status of projects so nothing waits on you. It works like having an executive assistant and an operations coordinator in one, without hiring either.
- ✓Inbox triage and drafting
- ✓Calendar management and meeting preparation
- ✓Invoicing and payment follow-up
- ✓Vendor and supplier coordination
- ✓Research, documents and project coordination
How do people and AI work together on it?
Automation handles the mechanical, high-volume steps: sorting email, logging updates, sending reminders, drafting routine replies. Your support team handles the parts that need context and judgment, reviews anything that goes out under your name, and tells us which steps to automate next. You get the reliability of a person and the speed of software, without managing either.
When should you outsource your back office?
Three signals usually show up together: your calendar is full but your priorities have not moved, customers are waiting longer for replies, and decisions stall because the context lives only in your head. Any two of those mean operations, not demand, are the constraint. That is the point where support pays for itself.
Delegate the highest-frequency work first
Inbox triage, scheduling, follow-up reminders and status chasing consume the most hours per week and need the least of your specific expertise, so they return time fastest. We start there and widen as trust builds.
How it works
- 1
Free discovery call
A 30-minute call to find out where your week is going and what to hand off first. No sales pressure.
- 2
Handoff plan
We agree which recurring work moves to us first, usually inbox, calendar and follow-ups, and how you want it handled.
- 3
Onboarding
Your support team gets access to the tools they need and learns your preferences, priorities and tone.
- 4
Automation layer
We automate the mechanical steps around the work so human hours go to judgment, not busywork.
- 5
Ongoing support
Monthly, with no fixed end date: scale up, scale down or pause as your needs change.
Outsourced back office vs freelance VA vs in-house hire vs AI tools
Most founders weigh the same four options. The right one depends on how much judgment the work needs and how much managing you want to do.
| Criteria | GenExecutive | Freelance VA | In-house hire | AI-only tools |
|---|---|---|---|---|
| Handles judgment calls | Yes, with your approval | Sometimes | Yes | No |
| AI automation included | Yes | Rarely | Rarely | Yes, you configure it |
| Commitment | Monthly, pause anytime | Hourly or retainer | Full-time salary | Subscription |
| Can build you tools | Yes, same team | No | Rarely | No |
Pricing
Monthly retainer
from $400/month
- Inbox triage and drafting
- Calendar, scheduling and meeting prep
- Invoicing, payment chasing and bookkeeping admin
- Vendor, supplier and customer follow-ups
- Research, documents and project coordination
Scale hours up or down month to month. Pause anytime.
You get a fixed quote after a free call. See all pricing.
Common questions
- What does back-office support include?
- Inbox triage and drafting, calendar and schedule management, meeting preparation, invoicing and payment follow-up, vendor coordination, research, documents and general administration. Think of it as an executive assistant and an operations coordinator in one.
- How much does back-office support cost?
- Back-office support starts from $400/month on a monthly retainer. You can scale up, scale down or pause whenever your needs change.
- Is this the same as a virtual assistant?
- It covers what a virtual executive assistant does, and more: the same team can automate the repetitive parts with AI and build custom tools when a spreadsheet stops being enough.
- What should a business owner delegate first?
- Delegate the highest-frequency, lowest-judgment work first — inbox triage, scheduling, follow-up reminders, and status chasing on projects. These consume the most hours per week and need the least of your specific expertise.
See what you could hand off first
A free 30-minute call, no sales pressure: we'll map where your week goes and which parts of it we can take off your plate.
Related reading
- Why Executive Support is the New Competitive AdvantageExecutive support isn't a luxury. It's the leverage that lets founders spend their week on decisions instead of logistics, and it's why high performers delegate early.
- Why Businesses Stop Growing: 5 Hidden Operational ChallengesMost companies stall on operations, not demand. Spot the 5 hidden operational challenges that quietly cap growth — and how to remove each one.
Other services
- Custom Tools & AppsCustom AI-powered tools for small businesses: dashboards, custom CRMs, RAG chatbots and a company brain your team can ask anything. Fixed-price projects from $2,500.
- AI Agents & AutomationsAI agents and workflow automation for small businesses, built on the tools you already use, with human approval on anything sensitive. Setup from $1,000.